Instagram & Snapchat Spectacles stories
For the opening of Coach House, Coach's new flagship store, our client came to us for event coverage on Snapchat. We decided to take it a step further and extend their Holiday campaign video on Instagram Stories. Rexy the Coach dino breaks out of the Coach Workshop and travels to Coach House. We essentially were briefed, concepted, shot, edited, and covered an event in 24 hours. The result was an Instagram Story fully created by my senior copywriter and I that drove viewers to Snapchat and promoted Spectacles. Coach is the first luxury fashion brand in the space to use Spectacles, and we had a blast running around showing off the flagship store through a new lens.