Under Armour Youth 'PRECISION' animation
Source – https://vimeo.com/188572823
The Under Armour Elite Series campaign pairs up-and-coming Team UANEXT athletes with elite athletes. Their day is documented and shared on social, highlighting the words and skills needed to be elite in their sport.
This was my favorite pairing of the series. Wanna is a young, scrappy boxer with a ton of personality. His day with champion boxer, Canelo Alvarez was a delight to watch.
Canelo reposted our video on his handle and garnered over 450,000 organic views and over 50,000 likes.