Cartier asked us to develop a tech component to the Panthère Studio that is glamorous, generates buzz of the event, and captures lead-gen data.

After developing and pitching a motion-activated photo booth, we partnered with experiential agency Fake Love to bring it to life. The 360° design mimicked links of the stunning Panthère watch, and was the centerpiece of a bold and beautiful event.

In addition to the interactive photo booth, we executed an influencer strategy, Spotify playlist in partnership with Lion Babe, and captured real-time content to service both paid and organic flights. We garnered 2.2MM impressions from influencer media, exceeding benchmarks by more than 12%.