Revlon #LoveIn3Words Sizzle
Source – https://vimeo.com/260885141
Revlon was the first CPG brand to participate in Amazon’s box sponsorship program. My hand-lettering was printed on 10 million Amazon boxes distributed across the US. The campaign encouraged recipients of the box to share what love means to them in three words. The hand-lettered hashtag was used across digital and social, and I provided additional supers for the digital video.
In honor of love, Revlon also donated $250,000 to Women’s Heart Alliance.