Dos Equis asked us to create a tentpole moment around college football.

We called on real CFB fans to submit their dream tailgate ideas for a chance to make it a reality at their favorite CFB school. After receiving over 4K submissions from every corner of the nation, three standout finalists were chosen to go head-to-head in a live pitch to our panel of celebrity judges.

Each judge picked one contestant to partner with and then recruited America to help settle the score. Out of 20K votes, one finalist emerged as the winner, and we brought his Southern Style Tailgate to life at ‘Bama, creating an unforgettable experience for him and his friends, and establishing a defining moment for Dos Equis in the landscape of CFB tailgating.