To communicate the bold flavor of Sonic’s new Reaper Spicy Margarita Mocktail, we captured the exact moment the spice kicked in with a Reaper Reactions portrait series.

With the launch of “The Reaper,” we took our fans behind the scenes and showed them our talent’s honest reactions.

Then we dared our fans to take the #ReaperChallenge to see if they could take the heat themselves.

Each Mocktail Slush also got its own Pinterest shoot to highlight the deconstructed elements of each refreshing flavor.