Cetaphil Rebrand Videos
Source – https://vimeo.com/661002378
To introduce Cetaphil’s new branding and packaging to the world, our team captured the brand’s commitment to innovation through bright pops of color and scientific props. In a skincare industry that often feels one-note, we also experimented with foils and cellophane in studio to catch user attention in-feed.
We began our social launch with an animated logo transformation, followed by a reveal of Cetaphil’s new line of products. Additional videos and stills highlight each product’s new and improved formula.
Source – https://vimeo.com/661002378
Source – https://vimeo.com/779054657